Recruiting and Retaining Top Fund-Raisers at University-Affiliated Foundations

University-affiliated foundations have difficulty locating and retaining good fund-raisers. A recent survey found that demand for fund-raisers is greater than supply; only one in five is looking for a new job. This paper explains issues and lists strategies that can help affiliated foundations recruit and retain chief advancement officers and senior fundraisers. Among the strategies are the following:

1. Opportunities for Growth and Learning. Provide fund-raising training seminars and presentations from outside experts.

2. Opportunities for Advancement and Promotion. A reputation for moving staff up the promotion ladder is attractive to candidates.

3. Strong Leadership from Above. Staff respond to regular communication, strong motivation, and genuine excitement.

4. Environment of Recognition, Reward, and Appreciation. Say, “We value you” in communications, benefits, and deeds.

5. Adequate Support Infrastructure. Provide reliable back-up staff, livable office space, travel allowances, and budgets for social functions.

6. Extensive Access to Major-Gift Prospects. Assert confidence in the fund-raising staff by minimizing restrictions on contacting prospective donors.

7. High-Quality Colleagues and Personal Affiliations. Offer mentoring as well as an atmosphere conducive to growth, laughter and fun. A university foundation that provides achievable aspirations, a spirit of vitality, and an environment focused on making a difference will enjoy a competitive edge in the quest to attract and retain talented professionals.