Assessing Presidential Effectiveness, January/February 2010

Trusteeship magazine starts out the new year with a bang, answering the question of why academic institutions should be doing annual and comprehensive periodic evaluations of their presidents. You'll want to read Rich Morrill's article, and his forthcoming book on presidential assessment, to be published this spring by AGB. The pitfalls and possibilities of closing academic programs, and what trustees need to know about it, are covered in depth by Peter Eckel. With 75 percent of today's college students considered "non-traditional," Patricia McGuire takes on the issue of how to  measure success for the real majority. Is a hybrid model, that combines both non-profit and for-profit strategies, right for your institution in today's economic climate? Michael Goldstein looks at the pluses and minuses. And finally, Robert Moore provides the board's perspective on how to manage the college or university brand.