Performance or retention bonuses for college presidents are increasingly
common. In the 2007 edition of its survey series The American College
President, the American Council on Education said that “merit-based
salary increases” were reported by more than a third of the 2,100
college and university presidents surveyed. These “bonuses” are
sometimes based on quantitative metrics such as enrollment increases,
improved graduation rates, or fund-raising successes...[but] bonuses for college presidents are a bad idea for several reasons.