AGB Brand

AGB logo usage guidelines.

When choosing and using AGB logo files, please keep the following guidelines in mind:

Logo: Association of Governing Boards of Universities and Colleges

For the color logos, please use on a white or very light background. Please do not:

  • Place logos on complex or noisy backgrounds where they will be hard to see 
  • Edit, deconstruct, reconfigure, recolor, squeeze, or stretch the logo files
  • Use the logos or their component elements as design motifs
Logo: Association of Governing Boards of Universities and Colleges

For the reverse logos, please use on dark or black backgrounds. Please make sure that:

  • The background is dark enough to make the logo stand out 
  • Reverse logos knock out through all background elements and print white
  • Use the logos or their component elements as design motifs

Be careful about using reverse logos at very reduced sizes as letters may fill in with ink and disappear.

Available file types.

AGB has four types of logo files available: Adobe Illustrator Files (.ai), Scalable Vector Graphics (.svg), Digital Image Files (.jpeg), and Portable Network Graphics (.png) files. When using these types of files, whether for CMYK or RGB, please keep the following guidelines in mind:

CMYK Logos

Use CMYK for assets that will be printed, either on ink-jet and laserprinters or by a commercial printing company.

.AI Files

Use Adobe Illustrator files in assets that require high-resolution or large-scale graphics—or those that will be reproduced by commercial printers.

.JPEG Files

Use high-res JPEG files for images in assets that will be commercially reproduced. Remember that JPEGs cannot be enlarged (especially to very large sizes) without suffering image problems. 

.PNG Files

Use printer-resolution PNG files for images and graphics in assets that will be digitally reproduced on ink jet, laser printers, or large-format printers.

RGB Logos

Use RGB files generally for digital and website assets. Occasionally, you may be asked to provide RGB files for large-scale printing applications such as posters and booth displays.

.AI Files

Use Adobe Illustrator files when you need to scale logos larger than the standard provided size. This will prevent a loss of resolution as you enlarge the logo on other elements.

.SVG Files

Use Scalable Vector Graphic files on responsive sites that will be displayed across desktops, laptops, tablets, and smartphones. SVG files also have transparent backgrounds.

.JPEG Files

Use JPEG files when you need the smallest possible file size. Just be aware that JPEGs aren’t transparent so logos, etc. will be surrounded by a white or colored background if you superimpose them on other elements.

.PNG Files

Use Portable Network Graphic files when you need transparent backgrounds sizes in an image file that almost all browsers and website management platforms can display.

Need creative support or can’t find something you’re looking for? Fill out this form or contact marketing@AGB.org.

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