Jay Goff, Senior Consultant, AGB Consulting


Mr. Jay Goff most recently served as vice president for retention and enrollment management at Saint Louis University for seven years. His mission-centric approach achieved five of the largest and most talented freshman classes in SLU’s 200-year history. He also helped the university achieve a 91 percent student retention rate, 24 percent increase in traditional underrepresented minority student enrollments, all-time record setting graduation rates, and a 17 percent reduction in average student loan debt loads. Mr. Goff’s work to create new international partnerships and expanded national networks resulted in growth among new target markets and on the SLU campus in Madrid, Spain. Prior to SLU, Mr. Goff was the vice-provost and chief enrollment officer at Missouri University of Science and Technology from 2001 to 2011. At Missouri S&T his SEM efforts assisted with a 60 percent increase in enrollment—setting student diversity and graduation rate records, and positioning the school as one of the five fastest-growing research universities. Mr. Goff is an active member in the global college and university enrollment management community. He has authored articles and book chapters in addition to consulting with over 30 institutions in ten countries. He was a coordinator of AACRAO’s Strategic Enrollment Management (SEM) conference for eight years and has served an advisory board member for ACT, the Educational Policy Institute and the National Student Clearinghouse. Mr. Goff and his teams have received national and regional professional service and student advocacy awards. In July 2018, his organizational system for improving student success was recognized with the national Lee Noel & Randi Levitz Retention Excellence Award.

Professional Credentials

Mr. Goff earned his BA from Southeast Missouri State University, his MA from the University of Kansas and is currently pursuing his doctoral (PhD) studies.