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Innovations in Campaigns: A Blended Approach

Foundations of Consequence

By Robert J. Nava    //    Volume 33,  Number 3   //    May/June 2025

New trends and innovations for increasing private support and government grants present new approaches to university fundraising campaigns.

Nowadays university presidents and vice presidents for advancement, along with their foundation boards, are reassessing traditional campaign models that have been used for the last 50 years for generating private support. Many foundations boards and their leaders are exploring novel methods that aim to significantly boost both private donations and government grants.


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