Reaffirming the Value of Higher Education: Economic Impact, Public Trust, and the Board’s Voice

As questions about the cost, relevance, and purpose of higher education continue to grow, trustees can play a pivotal role in shaping how colleges and universities demonstrate their worth to society. Higher education not only fuels innovation and workforce development but also drives economic growth, civic engagement, and community well-being, and trustees have an essential role in telling that story.

Join Heidi Tsue, assistant vice president of national engagement at the American Council on Education (ACE), for a discussion on the economic and societal value of higher education.

This engaging session will help board members and senior leaders:

• Understand the measurable economic impact of higher education on individuals, regions, and the national economy.
• Explore how institutions can quantify and communicate their return on investment to students, employers, and legislators.
• Strengthen their capacity as ambassadors and advocates for the value of higher education.
• Develop strategies to align institutional messaging, mission, and governance in a climate of public skepticism.

Moderator:

Joe Brenckle, director of strategic communications, AGB

Speaker:

Heidi Tsue, assistant vice president of national engagement, American Council of Education