Words, Actions, Impact: Communicating with Credibility During Campus Crises

From campus protests over geopolitical conflicts to controversies around administrative decisions, colleges and universities are facing intense public scrutiny and internal disruption. Headlines can shift in minutes, and governing boards are increasingly drawn into the spotlight, whether they’re prepared or not.

This webinar will explore what effective crisis leadership looks like including the importance of a communication plan before, during, and after a disruptive campus event. Drawing on real-world examples and lessons learned, we’ll examine the board’s role in supporting institutional leadership, protecting mission integrity, and maintaining public trust when tensions are high.

Attendees will gain practical insights into:

• The board’s role in supporting credible, timely institutional response
• What to say (and not say) when the stakes are high
• Building a proactive communications culture that aligns with mission and values
• Navigating external influence and reputational risk with clarity and purpose
• Partnering across leadership to maintain calm, cohesion, and control

Crisis moments reveal character and shape legacy. Join us to equip your board and leadership team with the tools to lead effectively when the pressure is on.

Speakers:

Anthony Barbar, consultant, AGB
Grant Heston, vice president for enterprise marketing and communication, Virginia Commonwealth University