May 18, 1:00–2:00 PM ET
Complimentary
Advancement leaders must understand generational trends to create compelling engagement and fundraising strategies. This session will spotlight forces that make Generation Z unique in its giving patterns and participation and detail the five key features that fundraisers must understand to approach this generation differently. In addition to gaining insights on Generation Z, attendees will walk away with concrete ideas for how to better leverage their digital giving strategies to reach the next wave of donors.
Presenters:
Mary Allen DeBold, principal and senior director, EAB
Mark Shreve, senior director, EAB
With Thanks to AGB Mission Sponsor:
EAB
