Capitalize on Your Growing Prospect Base: How to Attract the Right Donors and Maximize Their Contributions

Upcoming Webinar
November 15, 1:00–2:00 PM ET

Universities’ fundraising ambitions are sky high, propelled by increasing prospective donor bases. In fact, there are more high-net-worth prospects to cultivate now than at any other point in time. But sheer volume is not enough to drive effective efforts. Meeting institutional goals requires strategically approaching a diverse prospect base and deploying scarce fundraising resources toward the best, most likely prospects.

Join this webinar to learn more about the importance of a well-cultivated prospect base. EAB expert Jenna Dell will share guidance on avoiding the most common mistakes advancement leaders make, including:

  • Concentrating the best prospects in the wrong portfolios
  • Overloading major gift officers with prospects they can’t cultivate
  • Prioritizing alumni participation over pipeline development


Jenna Dell, EdD, director, research advisory services, EAB

With Thanks to AGB Mission Sponsor:

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