Fundraising Campaigns in Higher Education
A Practical Guide for Governing and Foundation Boards
Edited by John Lippincott and Tom Mitchell
Philanthropy is vital to the long-term sustainability of U.S. colleges and universities—as other sources of annual revenue are under increasing duress. Given their growing frequency and importance, multimillion-dollar and billion-dollar fundraising campaigns require the careful attention of governing board and institutionally related foundation board members.
This practical guide offers board members a thorough grounding in the basic principles of comprehensive campaigns. Edited by industry leaders and featuring contributions from higher education fundraising experts, the chapters help guide board discussions as their institutions plan for a campaign. Each chapter also highlights how the board’s active engagement can assist in campaign execution. A list of questions board members might ask regarding a campaign during its various phases concludes each chapter. The book also includes a glossary of campaign terms that board members may encounter during board discussions.
- First Things First: Institutional Mission, Vision, Values, and Strategic Plan (Charles D. Phlegar)
- Preparing for the Campaign: Setting Priorities and Assessing Readiness (Ashlyn W. Sowell and Fritz W. Schroeder)
- Framing the Campaign: Strategy, Structure, and Discipline (Sergio Gonzalez)
- Tracking Progress and Measuring Impact: Metrics That Matter (Darrow Zeidenstein)
- Reporting Campaign Gifts: Transparency Counts (Matthew Eynon and Brian Hastings)
- Campaign Responsibilities: Sharing the Workload (Peter Hayashida)
- Talent Management: Retaining, Developing, and Recruiting the Team (Zachary Smith)
- Financing the Campaign: It Takes Money to Raise Money (Lisa Eslinger)
- Campaign Stakeholders: Profound Engagement (Lisa Thomas)
- Leadership Giving: The Virtuous Cycle (Martin W. Shell)
- Campaign Communications: Telling Your Story (John Lippincott)
- Donor Stewardship: Thanking Outside the Box (Shaun B. Keister and Corinna Fish)
- Board Member Roles: Lessons from Experience (Anita G. Zucker)
- Glossary: Campaign Terms of Art (Tom Mitchell)
- A bulk discount is available for orders of 10 or more copies.
- Publication Year: 2021
- ISBN: 978-1-951635-00-8
- 216 pages
- Prepared with co-marketing and distribution assistance from the Council for Advancement and Support of Education
About the Author:
John Lippincott provides strategic counsel to colleges and universities regarding their advancement operations. He is the president emeritus of the Council for Advancement and Support of Education (CASE), a global membership association focused on alumni relations, communications, and fundraising at educational institutions. When he stepped down in 2015, he had served as CASE president for more than 11 years, the longest presidential tenure in the organization’s history. Under his leadership, CASE reached record levels of membership, revenues, and reserves; established CASE Asia-Pacific and CASE America Latina; strengthened operations in Europe and North America; and expanded services to members worldwide in areas such as research and advocacy.
Tom Mitchell joined the University of Florida (UF) as the vice president for advancement in June 2010. Upon the heels of the successful $1.8-billion Florida Tomorrow campaign in October 2012, he spearheaded a university-wide campaign planning process to launch UF’s fourth campaign, Go Greater, an eight-year, $3-billion-plus effort focused on multidisciplinary initiatives. Previously, Mitchell served as the vice chancellor of university advancement and foundation president at the University of California, Irvine. Prior to his tenure at UC Irvine, he served as the president of the Iowa State University Foundation from 1997 to 2002. He served as the vice president of development and university relations at Northern Illinois University from 1990 to 1997.
Board Committees: DevelopmentBookFinance and the Business ModelInstitutionally Related FoundationsStrategy and Planning