Aired: January 26, 2021
What do board members need to know about fundraising campaigns? AGB’s 2021 publication, Fundraising Campaigns in Higher Education: A Practical Guide for Governing and Foundation Boards, offers board members a thorough grounding in the basic principles of successful comprehensive campaigns. John Lippincott, president emeritus of the Council for Advancement and Support of Education, co-edited the book and in this podcast, interviews chapter authors Charlie Phlegar of Virginia Tech and Sergio Gonzalez of Brown University on campaign foundations and structure.
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