Aired: March 15, 2021

An institution’s fundraising campaign isn’t just about raising money – it’s an opportunity to focus on a strategic plan and to review and align mission and vision. Oakton Community College President Dr. Joianne Smith and Oakton Chief Advancement Officer and Educational Foundation head Katherine Sawyer talk with AGB Senior Fellow George Watt about intentionality in campaign planning, the partnership between the institution and foundation, and the unique opportunities in launching a community college’s first fundraising campaign. Fundraisers of all sizes can learn from these strategies for success, but especially those with smaller operations.

Learn more: Fundraising Campaigns in Higher Education