Trusteeship Podcast Episode 23: Graduate Online Enrollment Marketing


Aired: August 18, 2021

Online program management is more important than ever before since nearly every student in America has now taken online classes because of the COVID-19 pandemic. Higher education institutions can no longer afford not to learn, master, and perfect the creation, marketing, and enrollment of online college programs.

In this podcast, Andy Lounder, AGB’s associate vice president of programs, speaks with Greg O’Brien, the chief growth officer for Ruffalo Noel Levitz (RNL), about the state of online education and enrollment today.

RNL Ruffalo Noel Levitz

Ruffalo Noel Levitz (RNL) is the leading provider of higher education enrollment, student success, and fundraising solutions. The firm serves more than 1,900 colleges and universities through data-driven solutions focused on the entire lifecycle of enrollment and fundraising, assuring students find the right program, graduate on time, secure their first job in their chosen field, and give back to support the next generation. With a deep knowledge of the industry, RNL provides institutions the ability to scale their efforts by tapping into a community of support and resources. Visit to learn more.


Andy Lounder, AGB

Andy Lounder is the associate vice president of programs at AGB. He is responsible for AGB conferences, institutes, advisory councils, and webinars. Lounder holds a PhD in higher education organization and leadership from the University of Maryland College Park, where he is a special faculty member in the graduate school. He also serves on the board of trustees at Wheaton College in Norton, Massachusetts.

Greg O'Brien, RNL

Greg O’Brien is the chief growth officer for Ruffalo Noel Levitz (RNL), a leading provider of technology-enabled solutions and services for enrollment, student success, and fundraising. He also teaches marketing at Harvard University and Southern Methodist University. Previously, O’Brien served as the CEO of Noodle, an innovative online program manager and college search site.

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