The Guardians InitiativeTM:
Reclaiming the Public Trust

The Value of Higher Ed

The Guardians Initiative is meant to support board members in their advocacy for the value of higher education. To do so, AGB has created briefs, conducted surveys, hosted webinars, and provided many other resources to break down some of the most fundamental—and most misunderstood—elements of the higher education enterprise. Below are a series of campaigns that AGB has developed to assist trustees in communicating the value of higher education with thought leaders, lawmakers, and the public.

Each campaign focuses on a different aspect or audience in higher education, with tools that are meant to inspire and supplement board advocacy. Infographics can be included in presentations. Talking points can be inserted into speeches or 1-pagers. Combined, these campaigns can provide critical facts and reasoning to enhance any advocacy effort.

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